Exclusive ADP Partner Benefit

Put Your Payroll Marketing on Autopilot

Automatically market ADP payroll and HR services to the clients you already serve.

Landing pages. Articles. Client emails. Follow-up. Done for you.

Activate My Free ADP Benefits

Exclusive benefit for eligible ADP accounting professionals.

Created by Autopilot

yourfirm.com/payroll

Payroll Services

Is Your Payroll Keeping Up With Your Business?

Let's Talk About Payroll

yourfirm.com/insights

Article · 4 min read

5 Signs Your Business May Have Outgrown Its Payroll Process

From: {{Firm Name}}

Subject: Has your payroll kept up with your business?

Hi {{First Name}}, businesses change quickly…

Trusted by ADP Accounting Professionals

2,457 ADP accounting professionals already trust CountingWorks PRO to help market and grow their firms.

Now, through our expanded work with ADP, accounting professionals can put payroll and HR marketing on Autopilot and create more opportunities from the clients they already serve.

2,457

ADP accounting professionals using CountingWorks PRO

80,544

Leads generated across the platform

5,480

Active Autopilot marketing playbooks

Built for accounting firms. Proven with ADP professionals. Now powered by Autopilot.

See What Autopilot Creates for You

One playbook can create the landing page, educational content, email outreach, and follow-up needed to start a payroll conversation.

Client Landing Page

Give Clients Somewhere to Take the Next Step

Every campaign can include a client-facing landing page designed to educate clients and create a clear next step.

yourfirm.com/payroll

Payroll Services

Is Your Payroll Keeping Up With Your Business?

As your business grows, payroll can become more complicated. New employees, benefits, compliance requirements, and changing regulations can quickly create additional work and risk.

We can help you evaluate whether your current payroll approach still fits your business.

Let's Talk About Payroll

Client Education

Stay in Front of Clients With Useful Content

Autopilot gives your firm a reason to stay in front of clients while naturally introducing payroll and HR opportunities.

yourfirm.com/insights

Article · 4 min read

5 Signs Your Business May Have Outgrown Its Payroll Process

Payroll often becomes more complicated long before a business realizes its current process is no longer working.

More employees, changing compliance requirements, benefits, multiple locations, and manual processes can all create unnecessary work and risk.

Client Outreach

Reach Clients Without Writing Another Campaign

Autopilot helps turn payroll and HR playbooks into timely client outreach without your team having to build each campaign manually.

From: {{Firm Name}}

Subject: Has your payroll kept up with your business?

Hi {{First Name}},

Businesses change quickly. More employees, new locations, changing compliance requirements, and additional benefits can make payroll more complicated than it used to be.

We've put together a quick guide covering five signs a business may have outgrown its current payroll process.

Read the Article

If payroll has become more difficult to manage, we'd be happy to talk through your current setup.

Best,
{{Firm Name}}

Landing page + content + email + follow-up.

One playbook puts the entire campaign in motion.

Examples are illustrative. Actual marketing is created for your firm.

Turn It On in Three Steps

Add Your Clients

Upload up to 250 existing clients.

Choose a Playbook

Select an ADP-approved payroll or HR campaign.

Let Autopilot Work

Autopilot helps create, deliver, and follow up with the marketing.

Add Clients Choose Playbook Autopilot Markets

One Playbook. An Entire Marketing Campaign.

A playbook is a ready-to-run campaign that brings together the content, landing page, email outreach, CTA, and follow-up.

Choose the opportunity. Choose your clients. Turn it on.

ADP-Approved Playbook

Growing Business Payroll Review

Audience: Businesses adding employees

Campaign includes:

Educational article
Client landing page
Client email
Call to action
Follow-up

Activate Playbook

Included With Your ADP Benefit

Up to 250 Clients

Market payroll and HR services to the clients you already serve.

ADP-Approved Playbooks

Access ready-to-run payroll and HR campaigns.

Autopilot Marketing

Create and execute client-facing marketing without building each campaign manually.

Included Campaign Credits

Use complimentary credits to begin running playbooks.

Need more clients, campaigns, or credits? You can upgrade anytime.

Start Marketing Payroll and HR Services on Autopilot

Activate your complimentary ADP benefits and start putting your existing client relationships to work.

Activate My Free ADP Benefits

Up to 250 clients

ADP-approved playbooks

Landing pages

Educational content

Client email campaigns

Automated follow-up

Included campaign credits